The Innovation Adoption Curve of Rogers and our Mastermind Events
You may have noticed that we are not advertising our mastermind events very much, but why? We reveal it with the Innovation Adoption Curve of Rogers.
You should know that when a new technology, a new product, a new service, and in our case, a new way of training is presented on the market, there is only a 2.5% of people, called innovators, who embrace this innovation, such new technology, new product, new service.
They are people open to innovation.
As says Dr. Angelo Maria Riccardo Venditti, these people are the pioneers of that market, and it is with them that we want to establish a communication, with which precisely we want to get in touch. Because they are people with courage. They are people with whom we can better achieve the ultimate goal that is intrinsic in the courses and masterminds we organize.
Because we could influence with a massive advertising, that other 97.5% of the population, we can condition the rest of the people, but it would be a need induced from the outside. For them it would not be a need for innovation that comes from within.
As a result, we will attract people who cannot be the right people.
For this we do not make a massive publicity of our mastermind events. Because we aim for that 2.5%. Because that 2.5% of people has the characteristics to be able to collaborate with us in new projects.
We want the Innovators of the Innovation Adoption Curve of Rogers
They are special people, courageous and resourceful, who act despite the tension caused by the thought of change.
Because we will launch new projects, new businesses and new startups. And only that 2.5% can be a guarantee for himself and for us to go on then in the steps following the mastermind events that we organize.
So, wishing to conclude this article, I tell you that if you feel you are part of this category, of this 2.5% of brave and resourceful people, you are in fact invited to our mastermind events.